Transparency + Trusted Source
Harvest Date Transparency
The New York Times, University of California, The Wall Street Journal, 60 Minutes, and Forbes (among others) have published that 70 - 90% of all olive oil on grocery store shelves is improperly labeled 'extra virgin'. If you do manage to choose a bottle of authentic EVOO, it is likely factory blended oil by producers of inferior quality to increase yield at the expense of taste, quality and nutritional concentration.
The age of olive oil is concealed by large scale producers as oil that can be up to 3 years old is diluted with fresh oil and packaged as 'new' with an updated best by date. Harvest transparency from a trusted source is the only way to ensure you are receiving the rich flavor complexity and optimal health benefits that a true extra virgin olive oil can provide.
What Our Customers Are Saying:
"...the absolute best olive oil I have tasted, it is so rich and earthy. You can tell the difference the moment you see the green color of the bottle. I can't go back to the mass market brands, this is how REAL olive oil is supposed to taste!"
- Jesse M.